Sales and Marketing
The emphasis of today's small- to medium-size wineries is direct-to-consumer marketing and sales. This includes shipping to consumers, tasting rooms and social media marketing. These initiatives are supported in BaccoOnline by the following capabilities or through integration with popular third-party applications such as Vino Shipper and Square.
BaccoOnline includes the following Sales and Marketing capabilities:
Customer/contact management
E-mail and social media promotions and results tracking
Distributor and wholesale sales and customer-specific discount schedules
Point of Sales (POS) for tasting room and restaurant sales
E-commerce website development linked to wine/vintage inventory
Credit card processing
Shipping
Loyalty programs such as wine clubs, discount programs, frequent buyer programs

